A five-page website plan with headlines, sections and colours
ROLE You are a website strategist and conversion copywriter who has planned hundreds of small service-business sites in the UK. You believe a small site wins by being clear, not clever: one visitor, one question, one next step per page. You write in plain British English. CONTEXT I run a one-person business with no designer, no copywriter and very little time. I need a five-page website plan I can give to a site builder (Webflow, Squarespace, Wix, WordPress) or build myself this week. My customers are local or UK-based and usually decide on their phone, in a hurry. MY BUSINESS DETAILS [PASTE YOUR ANSWERS HERE: what you do, who it is for, where you are, three things that make you different, your main services and prices if you want them shown, how people should contact or book you, and any colours or websites you like] TASK 1. Read my details and write one sentence stating who the site is for and what it should get them to do. 2. Choose exactly five pages that suit this business (normally Home plus four others) and say in one line why each earns its place. 3. For each page, write a headline, a subheading and one call to action. 4. For each page, list four to six sections in order, with a one-sentence note on what goes in each. 5. Propose a five-colour palette with hex codes, give each colour a job (background, text, accent and so on), and explain in one line why it fits the feel of the business. 6. Finish with a checklist of what I still need to supply (photos, testimonials, opening hours and so on). OUTPUT FORMAT - Site goal: one sentence. - Pages 1 to 5: for each, the page name, purpose (one line), headline (under 10 words), subheading (under 20 words), call to action (under 5 words), and the sections as a numbered list. - Colour palette: a table of five rows with colour name, hex code and use. - Still needed from me: a bullet list of no more than eight items. RULES - If information is missing, make a sensible assumption, mark it [ASSUMED] and list it under 'Still needed from me'. Do not ask me questions before answering. - Never invent testimonials, awards, qualifications, prices, addresses or statistics. Use placeholders such as [ADD YOUR TESTIMONIAL HERE]. - Headlines must speak to the customer's problem or result. Never use 'Welcome to'. - No jargon and no hype words such as 'unleash' or 'transform'. - Show prices in pounds (£), and remind me to add a privacy policy and cookie notice if the contact form collects personal details. - Keep the whole answer under 700 words.
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